DENVER -- Since Monday, the far side of the Rockies dugout has been adorned with the word SWAG, block-letter style, in white trainers tape, and underlined twice. That day, May 28, also marked the first of five straight games won by the Rockies (22-29), who have made a serious push up the National League West standings. "Ever since Monday, when 'SWAG' went up, we've just been having more fun," said utility player Eric Young Jr.
Troy Tulowitzki, who is on the 15-day disabled list, and pitcher Jeremy Guthrie have spearheaded the SWAG movement, by most accounts. Tulowitzki, he of the wild charity-raising haircuts and Justin Bieber walkup song, has always marched to his own beat. Guthrie, a new addition, wears a Stark Industries shirt in the clubhouse and has a home bank vault -- accessible by code entry -- in which he stores over 200 pairs of Jordan brand sneakers. "I love it, I love it," said manager Jim Tracy. "Any good team you see, there's an identity for the club -- something positive. This team is developing that." Its forging came at a cost, as the Rockies suffered a brutal stretch in May, losing 17 of 22 games. But now there's something to show for it: the longest win streak of the season and a clubhouse vibe -- or, swag -- that's as good as it has been in a while. "We did no finger pointing, it's refreshing," Tracy said. "We know what's going on in our clubhouse, the personnel we have. We look forward to coming to the park to be with one another, and that's a special thing. I have sensed it more so over the last four or the last five days. You can feel it in here."